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Can This Geek Save WaPo? We Thought DC-ers Were Nerds…

That’s the question posed by Washingtonian mag this month, referring to WaPo‘s chief digital officer Vijay Ravindran. Funny, I thought we all agreed after the RTCA dinner that DC’ers were nerds…

Harry Jaffe reports Don Graham and WaPo are putting some of their last best hopes on Ravindran, the paper’s first “chief digital officer.”

Ravindran has been on the job four months, so it’s too soon for a plan to save newspapering. But his installation in the Post Company’s upper echelon is a sign of CEO Don Graham’s willingness to experiment-and his desperation.

Ravindran was the force behind WaPo’s recent launch on Facebook and he’ll contine to work with Washingtonpost.com’s Goli Sheikholeslami and Roger Andelin and Newsweek.com’s Geoff Reiss to expand WaPo‘s online presence.

Read the rest of Jaffe’s profile here.

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