TVNewser FishbowlNY AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

CBS’ Bob Schieffer Trades Media Career for Music Industry

Photo Credit: Greg Powers Photography (http://tinyurl.com/nw9gfvk)

Photo Credit: Greg Powers Photography (http://tinyurl.com/nw9gfvk)

On Saturday, July 12th, Texas Christian University alum and CBS News “Face the Nation” host Bob Schieffer will appear in a music video shoot for Josh Groban’s ‘Brave” as a tribute to the courage of cancer survivors, produced by the TCU Frogs for the Cure. John Fitzgerald Booty, another TCU alum and NFL analyst on Channel 8′s SportsTalk, will also be in attendance and participate.

The taping will take place on the rooftop garden of Jones Day law firm (51 Louisiana Ave., NW), from 2 – 5 pm and is open to the public. Participants will learn a simple dance step and hand motion routine and must come wearing black and pink. Also, registration to dance alongside Schieffer is required and can be done at www.frogsforthecure.com.

DC is the first of four national shoots which also include New York, Chicago, and LA before returning to Texas with a giant pink ribbon the team will travel with as a symbol of the community spirit in the fight against breast cancer.

TCU Frogs for the Cure was the first school in the nation to officially partner with international breast cancer non-profit Susan G. Komen® ten years ago. This is the fifth music video that TCU Frogs for the Cure has produced with the support of pro bono crew, production teams, and talent to demonstrate the University’s commitment to the cause.

The video will debut at the Sing for the Cure Gala on October 29, 2014 in Fort Worth’s Bass Performance Hall. Guest lineup includes former First Lady Laura Bush, Bob Schieffer and his DC based-band, Honky Tonk Confidential, as well as Tony Award winning headline artist, Bernadette Peters. The video will also be featured during the halftime celebration at the annual TCU Frogs for the Cure football game on November 8, 2014.

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now!