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D.C. Needs Another Magazine Like…

dcchefs.jpg…a fish needs a bicycle.

Not that anyone’s paying attention

Speaking of fish — the broiled kind, that is — the latest addition to DC’s magazine collection is “DC Chefs” magazine, produced by a dozen local prominent chefs (and [asparagus]spearheaded by Citronelle’s Michel Richard).

The magazine “will offer wonderful photography of the areas most renowned chefs and their restaurants along with interviews, favorite recipes and a personalized ’06 calendar of events.”

True, true, the magazine isn’t really a magazine — it is only scheduled to come out once a year — but it’s still another competitor for DC’s advertising dollars (especially since these high-end restaurants serve the same clientele targeted by Capitol File, DC Style, etc…even though DC Chefs proceeds go to St. Jude’s Children’s Research Hospital).

But here’s the interesting part:

It will be direct mailed to “embassies, private residences, members of Congress, association executives and business leaders.”

Hmm…is this kind of circulation model catching on?

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