TVNewser FishbowlNY AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

D.C. Needs Another Magazine Like…

dcchefs.jpg…a fish needs a bicycle.

Not that anyone’s paying attention

Speaking of fish — the broiled kind, that is — the latest addition to DC’s magazine collection is “DC Chefs” magazine, produced by a dozen local prominent chefs (and [asparagus]spearheaded by Citronelle’s Michel Richard).

The magazine “will offer wonderful photography of the areas most renowned chefs and their restaurants along with interviews, favorite recipes and a personalized ’06 calendar of events.”

True, true, the magazine isn’t really a magazine — it is only scheduled to come out once a year — but it’s still another competitor for DC’s advertising dollars (especially since these high-end restaurants serve the same clientele targeted by Capitol File, DC Style, etc…even though DC Chefs proceeds go to St. Jude’s Children’s Research Hospital).

But here’s the interesting part:

It will be direct mailed to “embassies, private residences, members of Congress, association executives and business leaders.”

Hmm…is this kind of circulation model catching on?

Mediabistro Course

Social Media 201

Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 leaves off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!