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“HuffPo” Prefers More Formal “HuffPost”

huffpo-9.jpeg HuffPo prefers that people now use the moniker “HuffPost” to “HuffPo”. Just hearing it, the suggestion sounds snooty.

It’s like trying to move from Howie back to Howard (as in WaPo’s Kurtz) or from Barack to Barry and back to Barack (as in President Obama). Other jarring examples: Archy to Archibald, Arty to Arthur, Ben to Benedict.

Eliminating an abbreviated version of a name once it’s out there is a virtual impossibility, but The Huffington Post is trying to shake the realities of online writing and propensity to keep things short and snappy.

“HuffPost is now more commonly used than HuffPo,” said, ahem, a HuffPo spokesman familiar with the matter.

In a recent story in Daily Finance, writer Jeff Bercovici mentions the nickname issue, saying “HuffPo (the site prefers to call itself HuffPost, but everyone else uses the shorter version).” Bercovici, ignoring HuffPo’s desires, continuously calls the site “HuffPo” throughout his story.

Even Wikipedia (no, not always to be trusted) declares: “The Huffington Post (often referred to as HuffPo)”. Other media writers and outlets that refer to The Huffington Post as “HuffPo” include: Twitter; Wonkette, Politico’s Media Columnist Michael Calderone. Kurtz uses the ultra-formal “The Huffington Post.”

And even “HuffPo” still occasionally uses “HuffPo” on its site.

Which, of course, presents FishbowlDC with a mind-numbing decision to make – shall we say HuffPo as usual or use the more formal sounding HuffPost?

It’s a tough call. Pure agony.

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