HuffPost‘s longtime Communications Director Mario Ruiz has jumped off the cliff to start his own PR agency. But there’s a soft landing, as Ruiz’s first client is Huffington Post Media Group, as reported first by CapitalNY on Friday with an internal memo from Ruiz’s old boss, Arianna Huffington. This afternoon, Ruiz opened up to FishbowlDC on what he was thinking making such a leap. He says he has no clients he can announce…yet.

“I started with the site when it was just one page: the front section,” he wrote. “So it’s been an amazing ride. But after five years at HuffPost, I thought it made sense to strike out on my own. Since I’ve worked at PR agencies before, I know what it’s like to balance multiple clients — even busy ones — only now, I’ll be able to pick the clients I want to work with, including HuffPost. I have great affection for Arianna, from whom I’ve learned so much and who’s been such a supporter of mine at this juncture in my career. I also have great admiration for the team, including the folks in DC, so I’m excited and appreciative that I’ll be continuing to work with them.”

Ruiz gave our sister site, FishbowlNY, his logo.