Have you noticed a recent surge of flora in your newsroom? Are your fellow reporters collecting bouquets like business cards? If so, there’s good reason. But it’s not a slew of secret admirers like your floral-fied friends may want you to believe.
The real powers behind all the flowers are posh promoters Jayne Sandman and Barbara Martin of BrandLinkDC. The dynamic duo has been wooing the Washington press corps with pockets full of posies to celebrate the District launch of their client, H. Bloom flower service. Over the last few weeks more than 100 local VIPs and 50 reporters received arrangements like the one shown at left. In return, recipients were asked to post photos of their flora on Facebook and were then gifted a second H. Bloom delivery.
To see which journos pimped out their pansies on Facebook, visit H. Bloom’s album here.