Newspapers

Like Camel Cash, Just Not As Cool

By Patrick on March 30, 2007 9:03 AM

downiecamelcash.jpg

From here:

    The Washington Post is launching a consumer-rewards program — similar to those long employed by credit card companies — designed to help stem sliding circulation and drive readers to its advertisers.

    The program, called PostPoints, begins today and will award both subscribers and non-subscribers points that can be redeemed for a variety of products, including food and airline miles.

Read the rest here.

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