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Make-A-Wish With PBS’ Jim Lehrer

Our friends at WaPo‘s Reliable Source caught up with 17-year-old Colette Jaycox, a leukemia patient whose wish to meet PBS’ Jim Lehrer was granted by the Make-A-Wish Foundation.

“She started the day hobnobbing with Lehrer, Gwen Ifill and Judy Woodruff at the morning editorial meeting; took pointers from the top anchor on reading a prompter and prepping for interviews; got the full TV makeup treatment; and made a tape of reading the news summary from the anchor’s chair.”

Photo courtesy of NewsHour and via WaPo’s Reliable Source.

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Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.