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Television

MSNBC Partnering with National Journal

By Patrick on August 21, 2006 10:22 AM

From the announcement:

    MSNBC.com and National Journal Group announced today that they are joining forces to create the premier online destination for political information available to an audience that stretches from Inside the Beltway across the country. MSNBC.com will showcase National Journal Group’s in-depth, non-partisan and up to the minute political information and analysis in its newly expanded politics section, providing readers with one stop access to all the political news they need.

Sources tell us that MSNBC will buy some of NJ’s web content for use on their website and that, to promote the collaboration, “Hardball” will be filmed in National Journal’s “common room” on Sept. 7 (the filming is to be tied in with the Sept. 7 unveiling of an election map on MSNBC).

The questions:

  • Is this a Tammy Haddad creation/idea? Are the close ties/friendly relationships between Haddad (and Hardball senior producer Ann Klenk) and Hotline paying off?

  • Was Chris Matthews slickly plugging the venture on Friday’s “Hardball” when he called Hotline “the most important organ in this town”?

  • Is MSNBC’s acquisition of NJ content a sign that they’re undermanned? Or does it mean that they’re simply trying to improve what (new MSNBC VP) Haddad proudly calls America’s most popular political website?

  • Is this a last-minute attempt by MSNBC to improve their ’06 election coverage?

  • What specifically is National Journal hoping to get out of the gig (this is their second partnership in recent months, remember): More air-time than their PBS collaboration has produced?

    Full release when you click below…


    MSNBC.COM AND NATIONAL JOURNAL GROUP
    JOIN FORCES ON POLITICAL AND CAMPAIGN COVERAGE

    Expanded MSNBC.com politics coverage, powered by National Journal, to launch September 7

    WASHINGTON – MSNBC.com and National Journal Group announced today that they are joining forces to create the premier online destination for political information available to an audience that stretches from Inside the Beltway across the country. MSNBC.com will showcase National Journal Group’s in-depth, non-partisan and up to the minute political information and analysis in its newly expanded politics section, providing readers with one stop access to all the political news they need.

    “It is exciting to be joining forces with a preeminent publication like the National Journal,” said Jennifer Sizemore, editor in chief of MSNBC.com. “The expansive and trustworthy coverage of NBC News, the depth of National Journal’s political expertise and MSNBC.com’s unmatched ability to deliver online news create an incredibly powerful combination. This partnership will be the cornerstone for groundbreaking political coverage on MSNBC.com.”

    “We at National Journal are thrilled to be working with MSNBC.com as their exclusive content partner providing this first-class destination for political and election news,” said John Fox Sullivan, group publisher and chief executive of National Journal. “Now political junkies throughout the country will have easy access through MSNBC.com to the best of ‘Inside the Beltway’ insight and reporting.”

    “This new partnership will provide another important and innovative platform for the award-winning journalism of NBC News,” said NBC News President Steve Capus, who said National Journal will also partner with “Hardball” and MSNBC Cable for on-air political coverage. “The insights of National Journal and the coverage and analysis of Brian Williams, Tim Russert, Chris Matthews and our stellar team of correspondents and producers will make the new politics section on MSNBC.com a daily destination for millions of Americans.”

    The new alliance will kick off on September 7. More details will be available the week of the launch.

    National Journal Group is the leading Washington media enterprise whose properties include National Journal, CongressDaily, The Hotline, NationalJournal.com and Technology Daily. Since 1969, National Journal Group has provided “insight for insiders” through nonpartisan publications that cover all the power players in Congress, the executive branch, the lobbying world, and beyond.

    The Atlantic Media Company, National Journal Group’s parent enterprise, is a Washington, D.C. based publishing company whose flagship properties include The Atlantic, National Journal, and Government Executive. With more than one million readers among the ranks of business, politics, government and academia, the publishing properties of Atlantic Media enjoy a prestigious reputation, unique in 150 years of American journalism.

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