Nice Nightline Numbers

DeSales Street denizens are celebrating some good new ratings numbers for “Nightline.” Last week, the network’s late-night news show reported its biggest numbers in TV’s key demographic, 25-54, since early February and even, on one night, beat CBS’s “Late Show with David Letterman.” (FYI, the May 4 show featured a CIA agent’s view inside the Osama bin Laden search.)

Compared to the same week in sweeps a year ago, “Nightline” declined only 1% in that key demo, while Leno declined 18%, and Letterman grew 2%.

If the show is performing well–especially in the key demo that drives advertising rates–what will this mean for everyone writing the show’s obituary? Will ABC reconsider its plans?

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.