Click here to receive Mediabistro’s Morning Media Newsfeed via email.
NBCUniversal Launches Original-Video Initiative for Digital(LostRemote)
The news networks are growing more digital by the day, and now NBCUniversal is launching an original video initiative that will appear across the company’s various digital and video-on-demand platforms.Deadline Hollywood NBCUniversal’s various digital platforms include its channel websites, Hulu and VOD. Promos for the digital series will appear during various programs on NBCU TV networks. In some cases, development of the digital series will be in collaboration with advertising partners. WSJ NBCUniversal’s announcement Tuesday comes two weeks after it reached a multiyear deal to give Hulu exclusive rights to stream several TV shows. Big media companies are investing more time and money in developing digital and online content as consumers stream more programming through services such as Netflix, Amazon’s Prime service and Hulu, which is owned by Comcast, 21st Century Fox and Walt Disney Co. Mashable The slew of digital-first shows include Tesla And Twain, a comedic series that imagines what would happen if Mark Twain and Nikola Tesla were suddenly transported to modern-day Los Angeles. Other projects coming include Last Single Girl, about an underemployed young woman whose friends are all marrying off, and Saturday Night Line, which follows the superfans who camp in the standby line outside 30 Rock in hopes of catching the TV show. Also coming to NBC.com is the previously announced Heroes Reborn: Digital Series, a prequel to the TV show that ran from 2006 to 2010. Variety The big TV companies have dabbled in this area before. Before the 2008-09 TV season, NBCUniversal launched two Web-based series, Gemini Division and Woke Up Dead. At about the same time, Walt Disney’s ABC formed Stage 9 Digital Media, which launched an online comedy about window washers called Squeegees.