Politico reporters are being reminded that web traffic matters and that they are to do their part to keep it thriving. Hence the email from Mitchell Schuler, the publication’s Director of Search and Analytics, sent to the editorial and web teams on Monday, telling them what words they should be sure to use in their stories on tonight’s State of the Union Address.
See the email, which includes a lengthy list of the words he wants them to use.
Subject: SEO: SOTU 2013
Below is a list of highly searched terms that we see every year. Be sure to include in headlines and content.
state of the union 2013
obama state of the union 2013
state of the union transcript OR obama state of the union transcript
marco rubio response
marco rubio rebuttal
marco rubio speech
republican rebuttal state of the union
gop rebuttal state of the union
state of the union rebuttal
marco rubio family
marco rubio wife
state of the union speech
state of the union text
state of the union speech video 2013
sotu 2013 << use sparingly, but work in from time to time.
<michelle obama> state of the union 2013 <<substitute any name
- 'Bromancing' Senators Cory Booker and Rand Paul Draw Laughs at Playbook Cocktails
- CQ Roll Call Launches Healthopolis to Cover Health News in Congress and Fed Agencies
- Glenn Greenwald and Murtaza Hussain to Join HuffPost Live at Noon
- Glenn Beck Says Press to 'Take Out Their Anger' on Hillary Clinton