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Memo to Politico Scribes: Use Your Words

Politico reporters are being reminded that web traffic matters and that they are to do their part to keep it thriving. Hence the email from Mitchell Schuler, the publication’s Director of Search and Analytics, sent to the editorial and web teams on Monday, telling them what words they should be sure to use in their stories on tonight’s State of the Union Address.

See the email, which includes a lengthy list of the words he wants them to use.

Subject: SEO: SOTU 2013

Below is a list of highly searched terms that we see every year.  Be sure to include in headlines and content.

Thanks,

Mitch

state of the union 2013

obama state of the union 2013

state of the union transcript OR obama state of the union transcript

GOP rebuttal

marco rubio response

marco rubio rebuttal

marco rubio speech

republican rebuttal state of the union

gop rebuttal state of the union

state of the union rebuttal

marco rubio family

marco rubio wife

obama speech

state of the union speech

state of the union text

state of the union speech video 2013

sotu 2013 << use sparingly, but work in from time to time.

<michelle obama> state of the union 2013 <<substitute any name

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