Summer Begins

sharkattack.jpgMemorial Day is the unofficial start of summer, and last Tuesday was the official start of summer, but some would argue that today marked the REAL beginning of summer: the first big shark attack news.

It was hard to escape the fact that all three cable channels carried the shark attack press conference live for an extended period of time today–CNN evidently gave it 22 minutes.

Atrios sighs. And rightly so. Perhaps it was too much to hope that the media would have learned their lesson — and perhaps it was too soon to hope that Jon Klein’s glorious vision for a “Cable News Channel Upon A Hill” would start here.

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.