FishbowlDC Interview With Paul Brandus
Say hello to Paul Brandus who writes West Wing Reports and a column for The Week. He’s an independent White House Correspondent who writes a blog and has a Twitter account in which he doesn’t use his name. How come he goes nameless? “Here’s a question for you,” begins his standard refrain about it. “Name the CBS, NBC, ABC, CNN & Fox reporters at the White House 10 years ago. How about five years ago? This may come as a disappointment to many folks in this egocentric town, but most people can’t remember the names. And that’s at the most visible beat in Washington. Names fade quickly. But brand names have enduring market value. People have no idea who I am personally. I’d prefer they know my brands, one of which is West Wing Reports. Brands can be licensed, flipped, monetized in more enduring ways.” Even so, let’s get to know the man behind the brand, shall we? Brandus was a foreign correspondent in Moscow for five years. He worked for the U.S. Embassy, eventually NBC and NPR and did some magazine work. While in Moscow, he bought the broadcast rights to the Super Bowl from the NFL. He later worked at MSNBC and Fox — he says the concept of this makes people’s heads explode. “I helped launch MSNBC back in 1996,” Brandus explains. “Worked for Steve Capus, who went on to become President of NBC News. Good man. I was a writer, but apparently too good of a writer because they put me in charge of editing all the other writers. That’s where I learned the 80/20 rule: 20 percent of your people will cause 80 percent of your problems. At Fox News, I was a senior prime time producer in New York, working on news cut ins every half hour. If the you-know-what hit the fan, we had to run into the control room across the hall and break into Bill O’Reilly or Sean Hannity & Alan Colmes. Great fun.” Brandus worked on Wall Street for several years, cashed out and started another media company, his own. In 2011 he became a columnist for The Week. He moderates conferences for them on energy and cybersecurity. He also works with a Northern Virginia venture capital firm. Brandus won’t be found on the Washington cocktail circuit. Instead, he spends his weekends with his 18-month-old daughter or family horses in Fairfax County.
Now let’s proceed to the really important stuff.
If you were a carbonated beverage which would you be? Cherry Coke Zero
How often do you Google yourself? Once or twice a year.
What’s the worst thing you’ve ever said to an editor (or vice versa)? My old boss, Jim Farley, who hired me twice – first at NBC years ago and later at WTOP – taught me WGAS: “Who gives a shit?” It has universal applications today and I’ve used it to great effect in various times and places. WGAS is also text-friendly.
Who is your favorite working journalist and why? Anyone who understands it’s not about them. Anyone who eschews the limelight and simply focuses on finding things out, communicating about it well and not pretending to be an expert or feeling compelled to have an opinion on everything.
Who is your favorite White House reporter and why? The wire service folks are usually the best. Not flashy, just solid, nose-to-the-grindstone types day in and day out. I really admire them.
Do you have a favorite word? “Dada.” Uttered by a certain 17-month old little girl.
What word or phrase do you overuse? “Dumb ass.” Use it a lot.
Who would you rather have dinner with – CNN’s Wolf Blitzer, CNN’s John King or CNN’s Piers Morgan. Tell us why. I think John King is an honest, hard-working, straight shooter guy. You know what I like about him? He made a mistake during the Boston coverage and dealt with it in a transparent, humble and honest way. People err – and it’s how they deal with it – for better or worse – that I remember. I tend to get along well with people like that.
What is the most interesting conversation you’ve had in awhile in the course of your work and who was it with? If I hadn’t hung up on Ronald Reagan in 1990, it might have been the time when, on a dare, I called him at home in 1990. This was a year after he left the White House. The Reagans were living in Bel Air and I never thought he would answer the phone himself. But I heard that famous voice: “Hello?” on the other end, freaked out and hung up. To use my favorite word, I was such a dumb ass. So I guess the answer would be the time I downed vodka shots with Boris Yeltsin at a Fourth of July party at Spaso House, the home of the U.S. Ambassador to Russia. I was lurking by the bar when he came over and we wound up downing a few and chatting. That’s what you do in Russia. Drink. Talk. Drink some more.
Tell us a funny story from the White House Briefing Room. Can be long or short. There used to be a guy named Lester Kinsolving, who used to show up in the briefing every day. Haven’t seen him in many months. He used to ask the most bizarre, completely out of left field questions imaginable on completely obscure, irrelevant matters. Bush’s flacks and now Obama’s used to call on him as a diversion. And, in this digital age, he used to carry a giant cassette recorder around with him like it was 1983 or something. Not picking on Lester, he is a nice guy. Hope he’s OK.
Without naming names, tell us some shitty thing that happened in the course of you covering the White House… Read more
Revamp your resume, prepare for the salary questions, and understand what it takes to nail your interviews in our
But the rest of ‘em fawned and frolicked around the Washington Hilton oohing and ahhing at one another’s evening wear. People watching was admittedly pretty phenomenal. As evidenced by the shrieks coming from young, female bystanders salivating at the mere sight of a star. Each time an actor or well-known journalist walked by, they screamed and barked things out at them like faux paparazzi. In a moment of hilarity, one journalist, who shall remain nameless, was heard biting a security employee’s head off as they kept constantly trying to herd and push a small smattering of people waiting by the door from one end to the other. “I have two tickets, I have a right to be here and I’m not moving,” the person snapped in a display of spectacular irritation. Security immediately backed right down and eased away. And the lesson is? Yelling wins! (By the way, pictured above: actress Kate Walsh.)
6:23 p.m. The NPR greeter awaiting NPR party guests in the front of the hotel looks like he should be at the airport. He’s a vision of nerdy perfection.
6: 25 p.m. It’s Fox News’ 

6:35 p.m. Olivia Wilde and Jason Sudeikis drawing major stares in the lobby. Wilde’s flowing chocolate brown dress is unbelievable beautiful.
6:59 p.m. CBS news anchor and producer
There are few things on the Internet that are as delightful as Marty Rudolf. The Twitter icon fishes for conversation with people from all walks of life, and every now and then, he gets a response. The more entertaining exchanges make it into our feature we like to call, “Marty’d.”
We all spread ourselves too thin. If you work in daily online media you know the feeling of working late, being bleary-eyed and making brainless errors you kick yourself over later. Until you make more and land in a monster pit of despair. We’ve been there and we’ll be there again.
It’s Fish Poll time.

Say hello to WTOP’s National Security Correspondent
If you were a carbonated beverage, which would you be? One that is finished.
What was the highlight of Inauguration for you? The highlight for me was standing int he press line during the red carpet and seeing Jesse Jackson Sr. standing right next to us. He’s just one of those people who has an aura about him when he walks in a room. Also, doing the show. That’s why we came to town. That was really exciting. It was a real honor to be asked to be part of that celebration because they do a lot of great work on behalf of the arts.
Do you have an opinion about Beyoncé lip syncing America the Beautiful? There’s no question in my mind that even if it was a computer playing it back because it was 20 degrees outside, she actually sang whatever on the page. She is brilliant. When you’re in situations like that and the whole world is watching on television, no one plays live on the Super Bowl. There’s no time for a mistake. Could she have sang that live? Absolutely. It was freezing out there. Unless you know how incredibly hard it is to sing when it’s 25 degrees out there, your opinion means nothing.
On FNC’s “The O’Reilly Factor” last night, host
A story by New York magazine’s 


Nadine Cheung
Editor, The Job Post
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