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<title>Cassie Murdoch - FishbowlDC</title>
<link>http://www.mediabistro.com/fishbowldc</link>
<description>Where Politics &#38; DC Media Mesh</description>
<copyright>Copyright 2013</copyright>
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<title>Anatomy of a Drudge Hit Gone Wrong</title>
<description><![CDATA[<p><em>Politico</em> <strong></strong>got a Drudge hit Monday morning. That&#8217;s always a good thing. But there are three odd things surrounding <a title="Snoop Dogg to W.H.: Legalize pot" href="http://www.politico.com/news/stories/0112/71224.html">the story</a> about rapper <strong>Snoop Dogg</strong> encouraging <strong>President Obama</strong> to legalize marijuana in a D.C-based radio interview:</p>
<ol>
<li>The story was more than a month old.</li>
<li>The story had been written on <em>Politico </em>CLICK already (last month).</li>
<li>Even then, it wasn&#8217;t an original story to the site.</li>
</ol>
<p>So, what happened? Let&#8217;s look at the timeline of this Drudge hit train wreck.</p>
<p>Way back on Dec. 7, a lesser-known D.C social scene blog called <em>Glittarazzi</em> <a title="Snoop Dogg &amp; Wiz Khalifa Want President Obama To Legalize Marijuana" href="http://glittarazzi.com/white-house/112083-marijuana-obama-snoop-dog-wiz-khalifa-dc-washington.html">wrote up</a> a story on Snoop Dogg&#8217;s radio interview. They didn&#8217;t get a Drudge link. The next day (half a month in <em>Politico</em> time),<em> </em> CLICK&#8217;s <strong><a href="http://www.mediabistro.com/Karin-Tanabe-profile.html">Karin Tanabe</a></strong> aggregated the story, giving proper credit to <em>Glittarazzi</em> for originally writing it. CLICK didn&#8217;t get a Drudge hit either.</p>
<p><img class="alignleft size-medium wp-image-61426" title="derailed" src="http://www.mediabistro.com/fishbowldc/files/2012/01/derailed-300x170.jpg" alt="" width="344" height="194" />Here&#8217;s where it gets weird. On Jan. 8, <em>Jezebel</em>, a site owned by Gawker Media, <a title="Snoop Dogg Wants to Get High With President Obama and Convince Him to Legalize Weed" href="http://jezebel.com/5874080/snoop-dogg-wants-to-get-high-with-president-obama-and-convince-him-to-legalize-weed">aggregated</a> the month-old story, giving credit to <em>Glittarazzi</em>. No Drudge hit for <em>Jezebel</em>. The next day, <strong><a href="http://www.mediabistro.com/Patrick-Gavin-profile.html">Patrick Gavin</a></strong> writes the story <a title="Snoop Dogg to W.H.: Legalize pot" href="http://www.politico.com/news/stories/0112/71224.html">again</a> for <em>Politico</em>, except this time on the front page. BINGO. He gets the coveted Drudge link.</p>
<p>Even weirder: Gavin&#8217;s story linked to CLICK&#8217;s original blog post of the story from December. <em>What?!</em></p>
<p><em>Politico</em> might have just re-posted Tabanbe&#8217;s story on the front. It would have certainly saved an editor time; in this case, an editor who didn&#8217;t bother to read it carefully anyway.</p>
<p>We wrote the original writers of each story and the editors at <em>Politico</em> to find out what happened. <em>Glittarazzi</em>&#8216;s <strong><a href="http://www.mediabistro.com/Kelly-Ann-Collins-profile.html">Kelly Ann Collins</a></strong> told us she wasn&#8217;t aware of the Drudge link train wreck.</p>
<p>&#8220;This does happen in this business,&#8221; she said. &#8220;Maybe the second reporter (Gavin)  didn&#8217;t realize or something like that. I&#8217;m sure Toby at 99.5 would like  his link, too! He did the audio (from the interview with Snoop Dogg).&#8221; She continued, &#8220;We are the little guys and the big guys sometimes trample us. But that&#8217;s OK. In 2012 we&#8217;ll dominate.&#8221;</p>
<p><strong><a href="http://www.mediabistro.com/Cassie-Murdoch-profile.html">Cassie Murdoch</a></strong>, who wrote up the piece for <em>Jezebel</em>, said she doesn&#8217;t &#8220;really have any thoughts on why it was picked up by Drudge,&#8221; but she said it&#8217;s possible the story only became relevant now because Snoop Dogg was arrested on marijuana charges this weekend.</p>
<p>That still doesn&#8217;t account for <em>Politico</em> publishing the story twice. None of the writers or editors have responded to us about it.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Eddie Scarry</dc:creator>
<comments>http://www.mediabistro.com/fishbowldc/anatomy-of-a-drudge-hit-gone-wrong_b61405#disqus_thread</comments>
<link>http://www.mediabistro.com/fishbowldc/anatomy-of-a-drudge-hit-gone-wrong_b61405</link>
<guid isPermaLink="false">http://www.mediabistro.com/fishbowldc/?p=61405</guid>
		<category><![CDATA[FAIL]]></category>
		<category><![CDATA[In the Newsroom]]></category>
		<category><![CDATA[Reporting and Writing]]></category>
		<category><![CDATA[Cassie Murdoch]]></category>
		<category><![CDATA[Karin Tanabe]]></category>
		<category><![CDATA[Kelly Ann Collins]]></category>
		<category><![CDATA[Patrick Gavin]]></category>
<pubDate>Tue, 10 Jan 2012 12:15:54 +0000</pubDate>
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