CNN.com will be getting a facelift come January, Capital New York reports. Although the redesign is not finalized, one addition that is certain is a live “ticker” on the site with scrolling headlines, much like the one already on CNN TV.
“The real difference in our approach has been to get a television operation to think digital first,” O’Keefe tells Capital. “We have this enormous audience, we reach just about everyone you could potentially want to reach. But if CNN is going to make the full-scale transition to digital in general, not just CNN Politics or CNN Money, you have got to think about where the audience is, rather than constantly trying to drive them back to you.”
The site is also taking the lead of the popular politically-focused “Hambycast” for other digital series. Reports Capital: