cnnxAt its Upfront today in New York, CNN announced the debut of CNNx, a product that offers access to 24 hours of programming and and the ability to watch news segments on demand.

“As the Internet has come crashing into the television, we’ve future-proofed CNN,” said KC Estenson, senior vice president and general manager of CNN Digital. “This product bolsters our relationships with TV partners, opens incredible new opportunities for advertisers, and delivers consumers a truly innovative experience.”

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