On BuzzFeed, Boogers and Ethics
Writing a story about someone else’s booger feature is no easy task. On some email requests I put a simple, bland, “request for comment.” On others, I went for shock value: “BuzzFeed’s booger post.” It wasn’t plotted. I imagined some might find it funnier than others.
On Tuesday night, BuzzFeed‘s Benny Johnson took Washington’s political and media worlds by surprise by creating a GIF feature about House Speaker John Boehner allegedly checking out his boogers. BuzzFeed Political Editor McKay Coppins promoted the story, even guided readers to it on Twitter.
The headline reads: “John Boehner Looks at His Boogers During the State of the Union.”
Who among us would have the mental fortitude to look away from a Boehner booger post? “It looks like a first-step by BuzzFeed into honest coverage,” said former TWT Editor and Public Affairs exec Sam Dealey. “After all, everyone — the Speaker, the public and evidently BuzzFeed’s reporter too, was bored by the speech and looking for anything even remotely more interesting.”
Boogers are interesting. But by and large, the editors and journalists around town that we interviewed opposed the booger post. “Dumb and dumber; political coverage as booger op? What next: beaver shot?” asked Washingtonian‘s media writer Harry Jaffe. WTOP’s Jim Farley also expressed journalistic outrage. “I believe it is over the top,” he said. “It would have been like showing video of George H.W. Bush throwing up on the Japanese Prime Minister at a State Dinner. A private moment. Would we show video of Michelle Obama’s skirt blowing up on a windy day?”
Um, there’s actual video showing Bush throwing up? As it turns out, there is.
And by the way, there’s no judgment here. We’ve written about everything from Larry King passing gas on air and a journo popping a zit at a party to females showing ample amounts of cleavage and breasts on TV. Suffice it say, BuzzFeed can write about the Speaker’s alleged boogers if they want to and there won’t be any ethical bitching from us.
And yet we couldn’t help but wonder, is this, in part, the psychological result of our miniscule attention spans and around-the-clock reporting? That we now require boogers to grab our collective attention?
“Poking fun at people in power has always been been part of political journalism,” Coppins told FishbowlDC when asked to comment on the matter. “Dead-tree newspapers used to do it with political cartoons; now the internet does it with GIFs and memes. What actually struck me most about this State of the Union was how many other news sites were competing with us on that front. A year ago, we would have been the only ones GIFing Marco Rubio’s reach for the water bottle; this year we were racing with The Atlantic‘s Twitter feed.”
But some journalists thought BuzzFeed had slipped beneath themselves. “That’s certainly a headline you don’t see every day,” said a longtime Washington editor who preferred to remain anonymous. “But regardless, this is over the line. A classic example of something that gets hits, but is in poor taste. The post appeals to the 10-year-old in all of us, and that’s not a good thing. BuzzFeed is better than this.”
A cable news insider agreed, saying, Read more
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It’s Friday, which means it’s time for another installment of: “Ask Piranhamous Anything.” And we do mean anything. Send your queries to FishbowlDC@mediabistro.com. This isn’t an advice column — Piranhamous doesn’t know what the hell you should do with your life any more than you do — and worse, he doesn’t care. Try to keep your questions short — we want to keep this fun, simple, funny and insightful.
2. It’s hot as hell these days. I’m curious to know your take on seersucker.


Oh, you got Uggie too?!
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1. When you look back at the past decade, do you feel sentimental about it? I don’t feel sentimental, I feel extremely lucky! I have had a ring side seat to every major news story in the last ten years. I have had the thrill to travel the world for Fox News Channel – Saudi Arabia, India, Pakistan, Afghanistan, North Korea, Haiti, Germany, UK, France, Italy, Kuwait, Jordan, UAE, Egypt, Aruba, Peru, Uruguay, and Honduras. I have been all over the USA, too, and who can forget sleeping on a bus during Katrina with all my Fox colleagues? I have had the chance to interview so many fascinating people (Presidents, world leaders, Cabinet members, Senators, Members of the House of Representatives, General Musharraf, Benazir Bhutto) that I can’t help but feel lucky…very lucky. I have
flown with the Thunderbirds, the Blue Angels and even chased the F/A 22 in an F-16. I have been on a helicopter in Afghanistan and in other parts of the world. I have also been lucky to interview those in the entertainment world: Ozzy and Sharon Osbourne, Ron Howard, William Shatner, Katharine McPhee, the Backstreet Boys, B.B. King, Winona and Naomi Judd, Shakira, Josh Groban, Jessica Simpson, Paris Hilton, and Kim Kardashian. I have also interviewed many many athletes: Brett Favre, Joe Theismann, Joe Namath, Cal Ripken, Jr., Bart Starr, Tony Dungy, Michael Vick, Mike Tyson, Bob and Mike Bryan, Joe Montana, and Manny Pacquiao. Having read the foregoing list, and that is just a sample, can you understand why I feel so lucky?
3. What are your tried and true interview techniques? First, work at a network that supports you. That makes a HUGE difference. Fox has done that for me over and over and over again. Second, as to specific technique, I learned the trick from
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