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Posts Tagged ‘M. Scott Havens’

The Atlantic Picks Up NPR’s Anna Bross

M. Scott Havens, President of The Atlantic announced today that Anna Bross has been named Senior Director of Communications for the magazine.  Bross will oversee all media and public relations for The Atlantic, which include the magazine, its three websites –, The Wire, and The Atlantic Cities – and the brand’s live events division, AtlanticLIVE.

Bross comes to The Atlantic from NPR, where she has been since 2007, most recently as Director of Media Relations. Prior to that, she was the Senior Publicist for WHYY in Philadelphia, handling publicity for Terry Gross and “Fresh Air.” She will be based in The Atlantic‘s Washington, DC headquarters and will report to Emily Lenzner, Atlantic Media Vice President of Global Communications.  Her first day is February 20.

Join us in congratulating Anna on her new job!

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The Atlantic Promotes Hayley Romer

Romer-Hayley-headshotThe Atlantic has promoted Hayley Romer to VP and Publisher. She will oversee the national sales and marketing teams, and lead advertising efforts. Romer joined the company in May of last year as Associate Publisher. M. Scott Havens, President of The Atlantic, announced the news today.

In her past…According to a release, prior to joining The Atlantic, Romer spent five years at the Condé Nast Media Group, most recently as Executive Director of Corporate Sales. In that role, she managed an integrated team on accounts ranging from finance to luxury to technology across titles such as The New Yorker, Vanity Fair, and Wired. Before joining Condé Nast in 2007, Romer managed the luxury account list at Forbes Media. She began her career in publishing at American Heritage magazine.

The Atlantic Wins Two From Society of Magazine Editors

The Atlantic earned two awards from the American Society of Magazine Editors on Thursday: Best Web site and Best Essay and Criticism for Ta-Nehisi Coates‘s “Fear of a Black President” piece in the September issue.

“I’m so happy for Ta-Nehisi and the entire team at The Atlantic,” M. Scott Havens, president of The Atlantic, said in a release. “It’s wonderful to be recognized by our peers for excellence in one of our oldest journalistic forms, the essay, and one of our newest—the work we do every day on”

Coates’s piece, an analysis on the conflict he says Barack Obama faces as the first minority president, was up against other entries from Foreign Policy, New York, The New Yorker and Orion.

The Atlantic and Longreads Unite

The Atlantic and Longreads are announcing a new partnership that aims to showcase the best in long-form journalism and fiction.

The partnership is, ahem, long-term and involves highlighting the “best” in long-form journalism and short fiction. The long and short of it? The deal will include work taken from magazines, newspapers, books and the Web.

In the details…According to an Atlantic release, Longreads, headed by founder Mark Armstrong, will retain “full editorial control” over stories featured on its site and will work “exclusively” with The Atlantic on sales initiatives, and “collaborate on product and promotional efforts.”  Later this spring, The Atlantic will feature a selection of Longreads’ offerings.

Breathe now. In what has to be considered a long-form quote, Atlantic President M. Scott Havens remarked… Read more

The Atlantic Pushes to Boost Sales

Veteran digital publishing entrepreneur David Minkin has joined The Atlantic in a newly created role of Associate Publisher of Sales Strategy and Operations. M. Scott Havens, President of The Atlantic, announced the news Monday.

Minkin is not to be confused with David Minkin the magician, who starred on an MTV series and will co-star on “Magic Outlaws” on the Travel Channel in May.

No doubt The Atlantic hopes that Minkin’s decade’s worth of experience as a digital strategist will bring a certain magic to the publication. Minkin’s job will be to “manage sales planning and ad operations, play a key role in overall advertising strategy, and drive the implementation of new advertising technology for The Atlantic and its digital platforms,,, and The

In 2009, Minkin was interviewed by The Luxury Letter, a journal for marketing professionals. They asked,

Adcision: What is the most vexing issue facing your business right now?

David: Although we reach a very valuable audience because our readership is so niche we’re too small to be listed in @plan and thus we miss out on many RFPs from the big agencies.  Also, some of the more old school brands still think “blog” means a guy sitting in his pajamas writing in his mother’s basement.  These brands don’t realize that Breaking Media has 10 full-time employees on staff and is funded by a team of investors.

Where do you see the industry headed?

David: I think online publishing in general will have some interesting growing pains as display advertising (in the form of standard banner units) because less valuable to advertisers.  Where that leads I’m not sure…

Minkin joins several new members of the national sales team: Deirdre O’Connor, Integrated Sales Director in New York, who previously worked at Appssavvy; and Greg Panagiotis, Integrated Sales Director in Los Angeles, who came from HUGE.

His past includes far edgier publications than The Atlantic… Read more