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Posts Tagged ‘Mario Ruiz’

HuffPost’s Mario Ruiz Opens Up on Leaving HuffPost

HuffPost‘s longtime Communications Director Mario Ruiz has jumped off the cliff to start his own PR agency. But there’s a soft landing, as Ruiz’s first client is Huffington Post Media Group, as reported first by CapitalNY on Friday with an internal memo from Ruiz’s old boss, Arianna Huffington. This afternoon, Ruiz opened up to FishbowlDC on what he was thinking making such a leap. He says he has no clients he can announce…yet.

“I started with the site when it was just one page: the front section,” he wrote. “So it’s been an amazing ride. But after five years at HuffPost, I thought it made sense to strike out on my own. Since I’ve worked at PR agencies before, I know what it’s like to balance multiple clients — even busy ones — only now, I’ll be able to pick the clients I want to work with, including HuffPost. I have great affection for Arianna, from whom I’ve learned so much and who’s been such a supporter of mine at this juncture in my career. I also have great admiration for the team, including the folks in DC, so I’m excited and appreciative that I’ll be continuing to work with them.”

Ruiz gave our sister site, FishbowlNY, his logo.

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So What’s in Your Satan Sandwich?

After Rep. Emanuel Cleaver (D-Mo.) described the debt bill as a “Satan Sandwich” we wondered what Washington journos (and the husband of one) would put in their own satanic sandwiches. No, it’s not a pick-up line but say it enough times and it starts to sound like one. Some reporters claimed their brains were fried from the debt deal and couldn’t think up a clever response. Others shot back quick, clear and strange replies. We don’t even want to contemplate the deeper meaning behind the fact that Mediaite‘s Tommy Christopher has his own “dry rub.”

NYT Carl Hulse: “Mine would have to be stuffed with brussels sprouts. It is practically the only food I wont eat. Probably covered in some sort of nasty vinegar.”

The Weekly Standard/Daily Caller‘s Matt Labash: “Satan Sandwich Ingredients: Bottom piece of bread: Monica Cruz; Top piece of bread: Penelope Cruz; Lunch meat: Me; Toppings:  marshmallow fluff, apple butter, and taramasalata. Just to make sure we all stick together. You can also sprinkle some tax cuts for the rich on there  – the Cruz sisters are very wealthy. We will use the spoils to buy ourselves more sticky sandwich spreads. Or perhaps something hotter and spicier. Like  pico de gallo with Red Savino habaneros – which burn our searching tongues like the fires of hell, where Tea Partiers dance, their faces painted red with with the blood of freshly slaughtered Democratic babies. (Is Barney Frank going to eat that pickle?)”

Anonymous reporter: “Steamed Brauchli.” As in WaPo Executive Editor Marcus Brauchli.

Politico White House reporter Julie Mason: “Mortadella, fingernails and a centipede. I will eat it watching the first season of ‘The Bachelor.’”

Roll Call feature writer Emily Heil: “I’m pretty sure someone otherworldly has to be behind the G-man sub at Mangialardo and Son’s over on Pennsylvania Avenue. It’s got like five kinds of meat and this bread that they bake fresh daily–possibly in the fires of hell. I dream of it sometimes.”

The Hill‘s White House Correspondent Sam Youngman: “Any sandwich with hair.”

Qorvis’ partner and former TWT Editor Sam Dealey: “[NRSC Spokesman] Brian Walsh’s dog Rudy, American cheese product, and a side of Freedom Fries. Pretty much what I was served on my United Airlines flight today from San Antonio.”

Geoff Tracy (hubby to CBS’s Chief White House Correspondent Norah O’Donnell): “Catchy albeit scary name. Spicy hot perhaps.”

The Hill‘s Alex Bolton: Extra-strength Cholula sauce.

HuffPost-AOL Spokesman Mario Ruiz: “A public option, sliced by fear, w a heaping of revisionism.”

NJ Spokeswoman Taylor West: “Parking tickets. I’ve had to eat far too many of those recently. Oh, and sauerkraut. Because whenever I hear about the smell of brimstone, that’s what I imagine it smells like.”

Publicist Janet Donovan: “A Big Mac smothered in raw onions.”

WaPo‘s Aaron Blake: “Olives, brussels sprouts, Limburger cheese and Vegemite. Also, fire.”

Mediaite White House Correspondent Tommy Christopher: “Oh, that’s easy. Cold Capicola (pronounced “GabbaGHOUL”), fresh mozzarella, a good Genoa salami, prosciutto, imported ham, mayo, and pesto on a saloio roll. Hot chunks of filet mignon, my own dry rub, salt, pepper, sauteed for two minutes, with mozzarella and mayo on a fresh sub roll. For dessert, lots of nitro in the ambulance.”

Conservative writer who helped found The Daily Caller Derek Hunter: “Liverwurst with cream cheese, Dijon mustard and some bacon thrown in to make you think it might not suck, on pumpernickel with a side of having to eat it with Nancy Pelosi. If you’re going to be forced to eat a Satan Sandwich it’s safe to assume you’d be eating it in your own personal Hell.”

Labor journalist Mike Elk: “Right now I am on vacation in San Francisco and they sell all these ‘incredible edibles’ at these medical clinics. Put some of those edibles in a Satan sandwich, you can make any sandwich a really good time. Go to a reggae concert after eating that Satan sandwich and you’ll have a real gooooood time. I mean real good.”

The Daily Caller‘s Matthew Boyle: “Fresh cape cod haddock battered with beer from The Daily Caller kegerator. I’d drizzle The DC beer-battered haddock with hot sauce. What would make it “Satanic” is how I’d get the hot sauce – I’d steal it from whoever in our office happened to have some.” (People actually bring hot sauce to the office?)

CBS White House radio reporter Mark Knoller: “What else. Deviled eggs.”

HuffPost Hill writer Eliot Nelson: “Tempeh, lettuce, tomatoes, onions, sprouts, chipotle mayo and worthless T-Notes.”

Human EventsTony Lee: “Lol– honey ham, deviled eggs, ABSOLUTELY NO CHEESE. Let’s say on Rye Bread, slightly burnt.”

Unnecessary Answer of the Lineup: “Um, deviled ham, goat cheese and arugula? Eh, but that’s not very good. This would all be a lot funnier if the deal had been referred to as ‘Satan’s Taco.’ That I could work with.” — MetroWeekly‘s C0-Publisher Sean Bugg (Oh, Bugg, we joke. We love your answer. Who else would say “deviled ham?”)

The Curious Case of Breitbart’s Banishment from HuffPost

Well, that didn’t last long.

WaPo‘s Greg Sargent initially reported Wednesday night that HuffPost would stick by Andrew Breitbart, the conservative publisher of BigJournalism, despite a campaign to have his posts removed from Arianna Huffington‘s site. A group called Color of Change had launched a campaign against Breitbart, who they say “poses as a journalist and then uses his position to gin up race-based fears, protect racists, and demonize Black political leaders and institutions.”

But it seemed that HuffPost wasn’t paying the criticism any heed. Spokesman Mario Ruiz rattled off a list of a conservative contributors to HuffPost and emailed Sargent: “The idea being that dialogue — from a wide range of perspectives — is preferable to silence.”

Then the Daily Caller‘s Steven Nelson published an interview with Breitbart, who said Color of Change could “bring it on, punks” and said he’d “expose them like the cockroaches that they are.” He predicted that Arianna Huffington, with whom he helped develop HuffPost in 2005 and who he’s known for almost 15 years, wouldn’t give in to Color of Change: “She knows that I’m not what they are accusing me of.”

Shortly after the interview was published, HuffPost changed its tune, likely due to comments Breitbart made about former Obama administration official Van Jones, who he called a “cop killer-supporting, racist, demagogic freak.” Ruiz again emailed the Post: “Andrew Brietbart’s false ad hominem attack on Van Jones in The Daily Caller violates the tenets of debate and civil discourse we have strived for since the day we launched. As a result, we will no longer feature his posts on the front page.”

Of course, this wouldn’t stand. As Dave Weigel noted over at Slate: “Boy, good thing Breitbart doesn’t have an army of contributors who can comb HuffPo authors’ published and spoken work to see if they’ve done that.”

And so sure enough this morning, BigJournalism announced its pledge to “Help AOL/HuffPo Enforce No ‘Ad Hominem Attacks’ Rule.” BJ‘s Alexander Marlow writes: “AOL/HuffPo has thousands of bloggers, many of whom have said and will say things much worse than what Breitbart said, so we here at Big Journalism are hereby pledging to help AOL/HuffPo enforce their ‘no ad hominem attacks by bloggers’ rule. The work will be hard, the hours will be long, but in the name of equality and for the good of the site Andrew Breitbart developed, we will do our best to save AOL/HuffPo from itself.”

Something tells us this isn’t over yet.

HuffPost Reacts to Politico Cartoon

After Politico‘s cartoon shot against HuffPost@AOL this morning, Senior V.P. of Public Relations Mario Ruiz responds to FishbowlDC about HuffPost not paying its bloggers.

“The notion that a few people at The Huffington Post “cashed in” on the backs of overworked, underpaid workers is simply not true.  Indeed, everyone at the Huffington Post is benefiting financially from the deal – some through the vesting of options, and others through a special bonus pool that Arianna and the board decided to create to reward employees without options. To be clear, that applies to over 200 people.”

As for bloggerrs being unpaid, HuffPost blogger and PR maven Hilary Rosen weighs in here.

HuffPost@AOL has no plans for official retaliation against Politico for the cartoon at this time.

HuffPost Hill Bites the Bank That Feeds It

HuffPost Hill, the nightly email produced by Huffington Post’s Washington bureau, took the rivalry between business and editorial to an entirely new and uncomfortable level this week when the newsletter gnawed on one of the hands of its advertisers.   In a strange and ballsy move, the Monday evening edition of HuffPost Hill featured several, seemingly-unwarranted paragraphs trashing Goldman Sachs.  Not so shocking until you take into account that the investment banking giant was also the publication’s sponsor that night.  Ouch!

In a statement to FishbowlDC, Huffington Post admitted that their execution was all wrong but suggested the smack talk was meant in good fun:

The intention wasn’t to attack Goldman, but to have some fun with the idea of Goldman sponsoring HuffPost Hill, which has covered many of the criticisms aimed at the company since the bailout,” said HuffPost SVP Mario Ruiz.  “The HuffPost Hill team thought it was akin to Sarah Palin going on SNL or Nixon going on Laugh-In.  That said, the execution failed to meet that goal and it came across as an attack — something we greatly regret.  As they say: dying is easy, comedy is hard.  This was a satiric FAIL.  And a mistake – one we won’t make again.  Lesson learned,” Ruiz added.

We’re not sure we buy the “satire ate our senses” excuse but we’re fairly certain that someone from HuffPost is groveling to Goldman right now.  See what you think after reading the blurb below:

“NOT A JOKE: GOLDMAN SACHS SPONSORS HUFFPOST HILL – Listen, do-gooder benefactors are all fine and dandy but the damn hippies just weren’t making it rain: Burt’s Bees wasn’t putting up the cheddar, MoveOn is too busy picking a sponsor decal for its NASCAR car (“Hi, I’m Dale Earnhardt Jr. When I’m not racing for the finish line, I’m writing my congressman to demand he oppose the Billionaire Bailout”) and the P-Trip is spending all its cash trying to find Adam Green some decent Bono sunglasses. Besides, our Fred Barnes-hosted HuffPost Hill cruise retreat isn’t going to pay for itself. However, we wonder if HuffPost Hill sponsorship was included in Sachs’ settlement with the SEC when it was charged with misleading its clients into buying garbage assets that’d been handpicked by a well-known shortseller. Given the absurdity of Goldman’s statement at the time, maybe they can jibe with HuffPost Hill: “Goldman Sachs would never condone one of its employees misleading anyone, certainly not investors, counterparties or clients.”

Oh no! “Worried that lawmakers will allow taxes to rise for the wealthiest Americans beginning next year, financial firms are discussing whether to move up their bonus payouts from next year to this month…If Congress does not extend the Bush-era tax cuts for the highest income levels, a typical worker who earns a $1 million bonus would pay $40,000 to $50,000 more in taxes next year than this year, depending on base salary. Goldman Sachs is one of the companies discussing how to time bonus season, according to three people who have been briefed on the discussions.” WE’LL NEVER GET OUR CRUISE NOW [NYT]

Remember all that stuff we said about Goldman Sachs the last few months?? TOTALLY KIDDING!!!”

Huffington’s Backyard Book Bash

National Journal’s Matt Cooper hides from the paparazzi behind one of Arianna’s book-themed pillows. 

Arianna Huffington made a splash last night at the home of Tammy Haddad.  Guests such as actress Geena Davis, CNN’s Wolf Blitzer, Rep. Dennis Kucnich and wife Elizabeth, Richard Wolffe, Morning Joe’s Mika Brzezinski, White House Senior Adviser Valerie Jarrett, Hilary Rosen and  MSNBC’s Dylan Ratigan flooded Haddad’s Foxhall backyard to toast Huffington’s new book, “Third World America: How Our Politicians Are Abandoning The Middle Class and Betraying The American Dream.” 

The event, which Huffington joked was like an “Obama backyard party” played host to hundreds of the city’s political and media set who mingled over cocktails in the brisk fall weather.  One of the most popular topics of conversation was Howie Kurtz‘s recent announcement that he will leave the Washington Post for a new gig at the Daily Beast.  Several guests agreed that Yahoo’s Michael Calderone seemed like the only viable option to replace WaPo’s longtime media beat writer. 

We caught up with Calderone who admitted that he wouldn’t spill to Fishbowl if he was in talks with the Post but joked that, “Marcus [Brauchli] hasn’t even returned my calls about Kurtz leaving so it’s safe to assume that he hasn’t pursued me to replace him.” 

Also spotted at the backyard book bash were HuffPost’s Peter Cherukuri, Sam Stein and Mario Ruiz, Qorvis’ Kelley McCormick, SKDKnickerbocker’s Emily Lenzner, National Journal’s Matt Cooper and Taylor West, Janet Donovan, Tim Burger, Bloomberg’s Ha Chan, Politico’s Kiki Ryan, NYT’s Jeff Zeleny, Daily Beast’s Kirsten Powers and Dr. Marty Makary, Pamela’s Punch blogger Pamela Sorensen, ABC’sPolson Kanneth, Jim Courtovich, CBS’s Christine Delargy and The Hill’s Emily Goodin.

CNN’s Wolf Blitzer and Arianna Huffington. 

Geena Davis, Michael Calderone and more after the jump. 

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