After a quiet culling at their Washington bureau back in June, CNN has made another round of layoffs -this time at it’s New York, LA, and Atlanta bureaus. The cuts come as new President Jeff Zucker is seeking to revamp CNN in his own vision. Key reforms Zucker has instituted so far include a revival of DC-based “Crossfire,” and bringing on non-traditional talent such as Anthony Bourdain and Morgan Spurlock. CNN Films has also made a splash under Zucker with the release of its documentary Blackfish about the atrocious living condition of captive killer whales, which has won widespread attention on the Internet and has even been credited with tanking SeaWorld’s stock value. It’s unclear if even more personnel changes are in the offing.
Posts Tagged ‘Morgan Spurlock’
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European Parliament wants to be Congress — A poll released by Gallup last week showed that only 10 percent of Americans approve of Congress, the lowest ever recorded. The Daily Caller’s Alex Pappas, however, reports from Strasbourg, France that the legislative body is much more popular across the Atlantic. In fact, many in the European Parliament are looking to emulate the political and legislative system of America. Some have even called for the establishment of a controversial new political system, which is being called the “United States of Europe.” Europe apparently even has their own Ron Paul, as Pappas labels him. Daniel Hannan is a conservative member of the European Parliament who essentially doesn’t think the body, or any type of European integration, should exist. Secretary General of the European Parliament Klaus Welle said while most in the European Parliament do want to replicate Congress, one thing they don’t want to emulate is the approval rating.
CNN making itself more relevant — CNN is further broadening its lineup to focus on long form docs instead of politics, and, as Michael Wolff writes in his USA Today column, that’s a good thing. New shows from Morgan Spurlock (the Super Size Me guy) and Ridley Scott launched Sunday and continue the break from its traditional 24/7 news format. Americans, as Wolff says, have become apathetic with politics. Jeff Zucker, the new leader of CNN, is focused on human interest, and believes that will get people watching between the breaking news stories that Wolff says is the network’s “meat.” In between these stories of war, crime, weather and other general mayhem, the news audience drifts to their respective sides to watch talking heads on MSNBC or Fox News, leaving CNN grasping for viewers. With more action and more subjects, such as America’s fascination with marijuana (the subject of one of Spurlock’s Inside Man episodes), Zucker, and Wolff, believe it will draw a larger audience of people who are tired of hearing about politics and more interested in things that they can personally relate with, such as pot.
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