Trending on Twitter in D.C. right now: WaPo‘s V.P. At-Large Ben Bradlee and veteran reporter Bob Woodward.

How come? Set to jazzy music, Woodward, in a new nifty video, learns the ins and outs of the WaPo‘s new iPad app as he taps away on an electric typewriter. As he walks through the newsroom, a woman wonders, “Was that Robert Redford?”

“Posties are going nuts over it. Very self-congratulatory right now,” said a WaPo newsroom source. “On top of being awesome, it’s really effective.”

And WaPo Book World writer Ron Charles tweets about it, saying, “Weeeeee. Wash Post iPad app is No. 1 free app in the Apple Store. I’m thinking it must be the #baconhat.”

The Fix’s Chris Cillizza has a cameo talking about Facebook and Twitter. In another scene, WaPo‘s Dana Milbank asks a female colleague, “Have you read my column yet? It’s generating a lot of Facebook chatter.” He appears to be annoyed when she says she’ll read it later.

The video was linked by Romanesko.

As alerted to us by PoynterOnline’s Romanesko, Newsweek’s Robert Samuelson, once a columnist at National Journal magazine in the 70s, takes a look at what journalism has become — more or less, a tweeting, promoting, self-centered venture. His reason for going into journalism was once shyness. But it has always been about freedom, he writes.

Read his enlightening piece here.

Editor & Publisher goes belly up

Another publication has fallen prey to the fallen publishing industry. Nielson Business Media has decided to “cease operations” at Editor & Publisher, Romenesko reports.

Ottenberg among Min’s Top 21 Most Intriguing People in Media

Jane Ottenberg, president of TMG, a D.C.-based custom media firm, loves to read trashy magazines – rags like Us and Star. In fact, she did just that on her train ride back from New York City where she was honored Wednesday for being one of Min’s top 21 Most Intriguing People of 2009.

“Had to get caught up on Tiger,” Ottenberg said, referring to scandal-torn golf star Tiger Woods, who has been caught up in a tangled web of infidelities. “I bought three trashy magazines. I had a great train ride.”

TMG, which Ottenberg founded 28 years ago with her husband and partner Richard Creighton, publishes magazines like WebMD (the magazine), Washington Flyer and The Aspen Idea.

On the industry’s shaky state of affairs: “I just wrote a letter to the editor of Vanity Fair saying please charge more for your subscriptions because it’s starting to be fewer words.” She laments the struggling industry, saying, “No, no, no, not Vanity Fair.”

Ottenberg received her “most intriguing” award in the company of Seventeen’s VP and Publisher Jayne Jamison and BettyConfidential.com’s Myrna Blyth.

And when she’s not reading trashy magazines, Ottenberg reads her other favorites such as The New Yorker and New York Magazine.