CQ Roll Call informed some 30 employees this morning that they no longer have jobs. As layoffs, they will receive severance packages.

For days the news was imminent that more heads were going to roll on the sales side of the publication with last week’s five layoffs that included Marketing Director William Kiniry, who landed a new gig at WaPo. As of late yesterday, the writing was on the wall as HR booked three conference rooms for this morning, when the news struck.

While most of the layoffs reside on the business end of the publication, at least three are from the Editorial Department, which we were told was not supposed to be affected. The editorial layoffs include one from Legislative Tracking, one from specialty publications, and one from production. The department hit hardest was sales, with 16 people from account management and circulation side sales personnel being eliminated. IT lost an estimated five employees. Last week five additional marketing employees lost their jobs. All of these numbers are estimates, but more than 30 email accounts have been ordered to be shut down.

We’re told the layoffs were mostly conducted one at a time (think George Clooney style from Up in the Air).

CQRC brass says the layoffs are part of the publication’s larger effort to invest in growth areas in the market, especially on the advocacy and engagement side. A company publicist released the following statement today…

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CQ Roll Call’s VP of Marketing William Kiniry has been given his official walking papers today. As part of a vast reconfiguring of the business side of the publication, heads are dropping and he has been laid off.

Expect more to come. Next up on the chopping block: the sales team.

Fortunately for Kiniry, he is quickly moving on. Sources tell us he has already secured a job at WaPo. We’re told Kiniry informed his staff that CQRC “let him go” as in, cut his position, but wanted him to stay and consult through the transition and he said “no thanks” and left.

We’ve written CQ Roll Call for comment. A publicist says they don’t comment on personnel matters. We’ve also written Kiniry. So far, mum.

Stay tuned.

Good morning Washington.

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We’ve got your morning mix of media Muesli after the jump…

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