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Posts Tagged ‘Zazie Lucke’

Bloomberg Media CEO Outlines 100-Day Strategy

imagesThe relatively new CEO of Bloomberg Media Group, Justin Smith, has sent out a memo announcing a “100-day strategy.” He doesn’t reveal exactly what that strategy is, but says employees will be hearing more specifics on it in the next few weeks. He says he has extremely positive first impressions of the company, and says they need a “clear action plan.” The news was first reported by Adweek and then passed around by Bloomberg PR.

In the memo, Smith announced the hire of Zazie Lucke as head of global advertiser marketing. He brought Zazie over from Atlantic Media, where she was VP of Marketing. “Zazie will be tasked with nothing less than making Bloomberg Media the leading innovator in cross platform digitally-led marketing,” he said in thick media-ese, which is pretty much what we assume she was doing for Atlantic Media.

Can there really be two “leading innovators?”

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David Bradley Equates New Site to Times Square

Atlantic Media has unveiled a brand new corporate logo and website they’re hoping will catapult them into a world class, digital-first enterprise. They formally released the expected statement this morning. They write, “The logo—modern minimalist geometric letters using a blue and silver grey color split—reflects key principles of digital design: simplicity and clarity of brand identity.”

But the statement we prefer is the one that wasn’t released to the public. This is the company-wide doozy from Publisher David Bradley to Atlantic Media that has him marveling over the invention of horse drawn carriages and hazelnut goodness of Nutella. No, no, not really. But he is marveling over the idea of a — hope you’re sitting down for this — whoa! a brand, spanking new NEW LOGO. He also gushes over the concept of one of his employees securing the URL called “Atlantic Media” for their site. Did we somehow miss the invention of the automobile?

Bradley writes, “The logo is something very new in my life – modern, spare, simple, minimalist.   And, the website itself is, at least to those of us in media, sheer excitement. … If one website only could be Times Square, this would be it.”

As for praise, Bradley spares nothing. “I think it’s fair to say that no finer work has been accomplished online on my watch.” Really, it is clean and beautiful, but are we still in Roman times? There are a number of lookers out there.

Bradley ends the romantic memo by saying this will be his last correspondence with staff before the new year. Damn! We were hoping for a daily diary. Delivered by pigeons, of course.

See the internal memo Atlantic Media didn’t widely circulate… Read more