What we almost missed today…

The Hollywood Reporter says networks are reluctant to shuffle their primetime shows for President Obama’s address next Tuesday evening. “Fulfilling their scheduling civic duty is starting to seem increasingly cumbersome to broadcasters, however. Between a struggling economy and ratings sagging in midseason, every interruption costs networks advertising dollars and momentum.”

NY Observer reports MSNBC is in discussions with syndicated talk radio host Ed Schultz. Schultz has recently guest-hosted MSNBC’s “1600 Pennsylvania Ave.” for David Shuster, fueling speculation that he may join the network in some capacity, possibly in the 10pm hour (now a repeat of “Countdown with Keith Olbermann“).

Also from the NBC family, First Read on msnbc.com has started “Week Ahead” with Domenico Montanaro. Check it out below:

.msnbcLinks {font-size:11px; font-family:Arial, Helvetica, sans-serif; color: #999; margin-top: 5px; background: transparent; text-align: center; width: 425px;} .msnbcLinks a {text-decoration:none !important; border-bottom: 1px dotted #999 !important; font-weight:normal !important; height: 13px;} .msnbcLinks a:link, .msnbcLinks a:visited {color: #5799db !important;} .msnbcLinks a:hover, .msnbcLinks a:active {color:#CC0000 !important;}