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The Active Audience Vs. MSM

NYU professor Jay Rosen goes on the defensive with MSM on the changing role of the audience: “You don’t own the eyeballs. You don’t own the press, which is now divided into pro and amateur zones. You don’t control production on the new platform, which isn’t one-way. There’s a new balance of power between you and us.”

Poynter’s Amy Gahran wants to hear from you — “how closely does Rosen’s missive reflect the prevailing concept of ‘audience’ at your news or media organization?”

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