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The Atlantic Looking To Expand Online

FishbowlNY: TheAtlantic.com — in our opinion is one of the Web’s best success stories in terms of how to establish a magazine online — is apparently looking to spread its wings even further. PaidContent spoke to Justin Smith, president of Atlantic Consumer Media who says that the site has plans to “buy or invest in content sites that can complement TheAtlantic.com‘s coverage.”

Meaning? Says Smith: “We’ve moved away from the general nature of commentary on the site and have been looking to do more breaking news, like the item we ran on Hillary Clinton’s campaign staff e-mails…And we’ve been able to prove that long-form journalism can work on the web, as long as you have a blockbuster piece. For example, Nicholas Carr‘s cover story, Is Google Making Us Stupid?, from last July, got 1 million pageviews. More recently, a piece on the economic collapse, The Quiet Coup, got 1.5 million pageviews in just five days.” PC breaks it all down in more detail here.

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