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The Case of the Unattributed Unicorn Sweater

(Photo by BRENDAN SMIALOWSKI/AFP/Getty Images)

(Photo by BRENDAN SMIALOWSKI/AFP/Getty Images)

As bad as American journos are, everyone knows their British cousins are one-bazillion times worse (see Princess Di, cause of death of). But now those pilferin’, pick-a-pocketin’ Brit paparazzi have really gone too far!

94.7 Fresh FM “City Shop Girl” Kelly Collis reports that her original investigative reporting regarding a certain unicorn sweater, worn by a certain Sasha Obama to a Maryland basketball game has been lifted WITHOUT ATTRIBUTION by the Daily Mail from the Fresh FM website. Collis first reported on the fab sweater from UK retailer ASOS on November 18, and even sent ASOS a tweet asking if it was going to be restocked, to which they replied:

@cityshopgirl Love Love Love the unicorn sweater. We’re not sure at the mo if it’ll be restocked, but watch this space…x

Now, you may be feeling pretty silly for going into debt to pay for J school right now, but you have to admit, that is some real investigative reporting. She had a question, she got an answer. But narry a day had passed before the villains across the pond at the Daily Mail had seized on the breaking news of how effing cool this sweater is and slapped it up on their website, without giving so much as a (h/t) to poor Kelly Collis. From the Mail article:

A Twitter post read: ‘Love Love Love the Unicorn sweater. We’re not sure at the [moment] if it’ll be restocked, but watch this space…’

If the sweater were to be reissued, it would certainly be met by much fanfare.

No mention of Kelly’s Twitter handle, no reference to her story at all. COME ON! How likely is it that the Daily Mail just happened to quote a tweet directed at the intrepid reporter who broke the very story they are reporting on, without knowing who she was? Poor form, Daily Mail, poor form

For the whole, tragic story, click here.

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