From the Washington Post owned Gazette newspapers:
With the cost of newsprint rising 28 percent in recent months, we have searched for a way to continue to reach the more than 1 million readers who count on us every week. We are unable and unwilling to pass much of these costs to our advertisers, other than the 2 percent to 4 percent rate increase scheduled for February 2009.
Instead, we asked our friend, national newspaper designer extraordinaire Neal Pattison, to help create a “new” format for The Gazette as we enter our 50th year. It sounds too good to be true, but the new design, which is a “broadsheet” in newspaper terms, allows us to provide advertisements that are slightly larger, the flexibility to provide more stories and photographs and save on newsprint.
Beginning Jan. 7th and Jan. 8th, you will receive your Gazette in this newly designed format. We hope this strategy makes sense to you, our readers, and that you know how very much we appreciate your trust as we continue to work to bring you news that matters in your lives, as well as to help our advertisers grow their businesses.