After reading for the fifth time Francine McMahon‘s announcement of The Hill‘s cutting-edge, new “Overnight” eNewsletter, I’m left completely confused. Apparently the product is a late-night wrap-up of the day’s top stories yet the tag line reads: “Why find out tomorrow, when you can know tonight?” Is The Hill’s publisher suggesting that most people read yesterday’s news today? If so, I think I may have solved a major business problem for her publication…
Perhaps a better slogan would be: If you can’t win the day, win the overnight! Catchy, no?
Announcement from McMahon below:
As THE HILL continues to innovate in print and online, there is a new product we think will especially help you do your job.
We have just introduced a new evening eNewsletter, “Overnight,” a wrap-up of key stories of the day and a look ahead at legislation and regulation in specific areas including Energy, Finance, Healthcare and Technology. Below is a sample of the Overnight: Healthcare version. To begin your complimentary subscription, please click here.
I invite you to utilize this new resource and as always, turn to THE HILL for comprehensive news.
*Note to Francine: please, just say “NO” to caps lock. Who do you think you are…POLITICO?
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