Adam Prather, the former national advertising director at Politico, will become the new publisher of The Hill. The news was announced on TheHill.com earlier today. Prather will start in the new year and will report to James Finkelstein, chairman of News Communications, parent company of The Hill.

Prather has worked on the business side of several publishing enterprises including Politico, Yahoo, and Roll Call. In his capacity as publisher, he will oversee integrated sales, marketing, events and circulation in addition to overall revenue for the brand. Prather replaces Francine McMahon, who has served as publisher of The Hill since 2006. McMahon is leaving on Dec. 31 to start her own firm, the Capital Image Counsel (CIC).