The Most Trusted Name in News

CNN might have to start looking for a new slogan. Turns out, according to a new survey, that NPR and PBS are the most trusted sources for news.

“A Harris telephone survey commissioned by the Public Relations Society of America and released Thursday found that 61% of the general public generally trusted news on PBS and NPR, while 56% trusted papers like the Washington Post, Wall Street Journal or New York Times, and 53% trusted the commercial broadcast and cable news operations.”

Least trusted? Ad executives.

Anyone want to hazard a guess where Judy Miller would fall on the spectrum?

> Full survey details (free registration required)

MEDIABISTRO EVENTS

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Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.