The New Look of WaPo

Via Newseum.org.

Notice anything different about your paper this morning? WaPo unveiled a new look today, complete with an eight-page “Redesign Owner’s Manual,” which includes notes from publisher Katharine Weymouth, editor Marcus Brauchli and editorial editor Fred Hiatt.

Most noticeable changes include: bigger, more readable fonts, navigation bars across the tops of section fronts, Health & Science section now on Tuesdays, Local Living section on Thursdays, new opinion page Washington Forum in the A-section, and classifieds have been moved to the Local Living and Sports sections. Reporters’ emails are now at end of their pieces and columnists like Howard Kurtz and Al Kamen‘s photos have been added to their columns.

WaPo welcomes comments at ideas@washpost.com and staffers were prepped this weekend on how to handle reader feedback. That memo (via Politico) is after the jump…

From: Ed Thiede
Subject: Handling redesign comments and complaints

On Monday, as we launch the redesign, we will introduce readers to changes throughout each section in an 8-page guide being distributed with the Monday paper. The biggest changes are the fonts, new nav bars on section fronts, the Local Living debut and our refocused Weekend, Arts&Style and Health&Science sections. But there are other changes being introduced in A, Metro, Travel, Food and elsewhere.

Please forward reader comments or phone calls to ideas@washpost.com or to customer service at 202-334-6100. Do not use your department’s email for comments.

Readers who email ideas@washpost.com will receive an automated response thanking them for the feedback. We will then follow up with a phone call or email to get them to explain why they love this redesign. We will forward any comments about your section to you.

Thanks for your help,
Ed

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.