Hoping to make a little cash off of Barack Obama’s inauguration (that’s certainly nothing new…), Washington Post.Newsweek Interactive and the Washington Post’s classifieds departments have launched “Welcome to the White House”, a classfieds “forum that lets users post congratulatory announcements to the Obama family.”
An internal notice about the program, obtained by FishbowlDC:
WashingtonPost Media is at the epicenter of the inauguration, and the Classifieds team is giving readers the chance to send a personal message of congratulations to President-Elect Obama that can be read by millions. The announcements can be placed though the call center or online, with prices starting at $10 for the combo. TWP anticipates about 2,500 – 3,000 announcements will be posted, to appear in the January 20 inaugural issue and live online from today until President’s Day. This is a floating section, but users can find it via print and online promotions and through the global search bar.
The idea came from Leverne Moore Laws at TWP, and within a matter of days, both The Washington Post and WPNI were running at full speed to meet an aggressive deadline. This historic product would not have been possible without: Jackie Conrad, Galen Derry, Chris Wagner, Darren Bailey, Rakesh Mishra, Chris Buddie, Al Funk, George Smorse (who gave up vacation time), Rochelle Sanchirico, Dave Hayman, Kris Coratti, Maria Cereghino, Dave Marino-Nachison, Sherrese Smith, Tola Sanni, Ilene Cook and the support of Candy Lee.
BUT: Buried in the news is this curious tidbit.
What do you think readers about the positive-ads-only policy?
Earlier on FishbowlDC: “MSNBC Declares Its ‘Best Year Ever’”