WaPo Wades into HuffPost Territory

Harvard’s Nieman Journalism Lab tackles a meaty topic today: WaPo wading into the content-for-exposure (not cash) model, one that looks discernibly more like HuffPo than WaPo‘s traditional upbringing.

Author Laura McGann addresses two projects that she writes look like attempts to take on the start-ups that “would never have been seen as a direct threat just a few years ago.”

McGann talks to WaPo‘s national innovations editor Paul Volpe about the recently launched political blog network that serves as an offshoot of the paper’s The Fix blog by Chris Cillizza. It’s filled with posts from state-based blogs that Cillizza hand picks. McGann observes, “he’s feeding political obsessives’ appetite for news with posts they wouldn’t find on their own.”

Read the full story here.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.