WaPo is gearing up to debut its paywall. The publication announced today that its metered subscription model will be phased in over several weeks beginning on June 12. They plan to implement the meter to “random selections of readers” to achieve “the best possible experience.”
From the sounds of it, they’re counting on readers to digest a hell of a lot of stories.
As explained in the release, the metered model will initially require… a paid subscription after 20 articles or multimedia features have been viewed per month. Digital packages will be priced at $9.99 per month for access to the desktop and mobile web and $14.99 for the Digital Premium package, which also includes access to all of WaPo‘s custom apps.
“Over the coming months, we will learn more about how everything is working, listen to reader feedback and modify our model accordingly,” said Publisher Katharine Weymouth. “There is going to be a great deal of experimentation ahead to strike the right balance between ensuring access to critical news and information and building a sustainable business.”
Not to worry home delivery subscribers. You’ll continue to be granted free access to all WaPo‘s digital products. Access to WaPo‘s homepage, section front pages, videos and classified advertising will not be limited for any readers. What’s more, visitors who come through search engines or shared links will still be able to access the linked page regardless of the number of articles they have previously viewed.