From a memo from Washington Times Corporate Chairman Douglas Joo:
February 28, 2007
Dear Washington Times Colleague:
As some of you already are aware, The Washington Times, LLC is commissioning a general overview of our business operation as one of the key commemorative projects of our 25th anniversary this year. This is designed to give us a focus as we chart a course for the next 25 years and beyond.
We have engaged L.E.K. Consulting, a worldwide leader in business consulting (they have 17 offices around the world and are headquartered in Boston), to conduct this overview. The consultants are already hard at work, and have interviewed more than a dozen directors and managers, with more to follow.
As part of its information gathering, L.E.K. wants the opinion of everyone at The Washington Times who has web access. All responses are anonymous, with the information going only to L.E.K. for general aggregation, with no individual identification whatsoever.
The survey consists of a list of 16 questions provided by L.E.K. Some of them may be ones you have no opinion about, or no frame of knowledge on which to base an answer, and skipping those questions is fine. Just answer those that you can.
Please fill out the survey at: [REDACTED] (you may need to hit “control” and click, or copy and paste link onto your browser bar).
Your participation in this anonymous survey will be very helpful to L.E.K. and ultimately to The Washington Times. Please respond by the end of the week, if possible.
Thank you very much.
Douglas D.M. Joo
1. What do you think are the Washington Times’ current strengths overall?
2. What do you think are the Washington Times’ current strengths specific to your department?
3. How can the Times take better advantage of these strengths in the future?
4. What do you think are the three most critical issues currently facing the overall organization?
5. What do you think are the three most critical issues currently facing your department?
6. What initiatives are you aware of that have been pursued in the past that did not achieve the desired outcome? Why do you think the desired outcome was not reached?
7. What are the major obstacles to your performing your job with maximum effectiveness?
8. What can be done to improve the overall financial performance of the Washington Times?
9. Are there any areas of news coverage or other activities that you would advocate devoting more/less attention or more/fewer resources to? For what reasons?
10. What do you believe should be the defining characteristics of the Washington Times in five years?
11. What types of people do you think would be most interested in the Washington Times web site?
12. What do you think the Washington Times should do to increase the number of readers of the print edition?
13. What do you think the Washington Times should do to increase the number of visitors to its online website?
14. What are the major trends in the news industry that you believe will cause change in the future?
15. How well do you believe the Washington Times is dealing with the major trends in the news industry in order to ensure effectiveness in the future? How do you think the Times can do this better?
16. What other ideas do you have for improving the Washington Times?