The LAT Sunday Opinion section is now called Current. Full disclosure: I’m away at a multi-level marketing seminar this weekend. (In addition to editing FishbowlLA, I also distribute a line of protein powders- email me if you’re interested in this great business opportunity.) Anyway, the concierge here at the Ramada Motor Inn in Milwaukee tells me that there’s nowhere in town to buy the LAT, so I haven’t seen the Current print edition which I’m told is snazzily designed. But I can say that the Current page at latimes.com makes a cool sound when you load it. I guess it’s supposed to sound like an electrical shock, but on my tinny laptop speaker it’s more like what happens when you open a grand piano and run your fingernail across the strings, while simultaneously activating your light sabre. Seriously, try it. In an editor’s note, Bob Sipchen reveals that one of the other names considered for the section was ‘Thrust.’ Gotta say, I would have loved to have heard the Thrust sound effect.
Oh yeah, the content? The section looks fresh and smart and good, and I’m glad that LAT reporters will have the opportunity to express their opinions finally.