BuzzFeed’s Jonah Peretti on What It Means to Go Viral, and How BuzzFeed Taps Into the Zeitgeist

BuzzFeed is all about the social web, and taking advantage of the viral nature of news. In part two of our “Media Beat” interview with Jonah Peretti, the BuzzFeed co-founder talks about how his company looks at “viral” content.

“If you get a million views by buying the homepage of YouTube, and you paid a million dollars for a million views, that is very different than if you are a kid who made some funny video in your basement and shared it with a few friends, and that spread through word of mouth to millions of people,” Peretti says.

Part 1: BuzzFeed’s Jonah Peretti: ‘Our Reporters Are Doing the Kind of Work Reporters Love to Do’

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