How did an 18-year-old college student in Maryland gain the trust of and get access to TV executives and anchors in New York? “By posting 10 or 15 posts a day meant that the industry knew it was a reliable consistent source,” says Brian Stelter, creator of our sister site TVNewser and now a media reporter for the New York Times and author of the just released book “Top of the Morning.”

As he neared graduation, Stelter had to make a choice: work in TV news, or cover it.

• Part I: Stelter on Being Matt Lauer’s “nemesis”

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Brian Stelter, who launched TVNewser almost 10 years ago, is now a published author. “Top of the Morning,” out today, lays bare a tumultuous year for network morning news shows which saw one anchor pack her bags, another face a serious health issue, a ratings leader fall — and lose a quarter of its audience — and an entirely new show launch.

In his first interview for the book, Stelter tells us about the secrecy behind “Top of the Morning,” the access he got, and what he thinks about being called Matt Lauer‘s nemesis.

• Part II, tomorrow: What happens when Brian Stelter Tweets something he shouldn’t?

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

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Work in the TV news business long enough and eventually you may have to choose between having a family or having a career.

HLN anchor Kyra Phillips recently sat down with TVNewser managing editor Chris Ariens to talk about how she views the choices she made along her career path and shares one of the frustrations of being a role model for those who want to follow in her footsteps.

Also, be sure to check out our first interview with Phillips.

>Media Beat Part One: Kyra Phillips Talks About the Challenge of Holding on to Viewers After the Jodi Arias Trial is Over

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

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HLN has seen its viewership increase during the Jodi Arias murder trial, but what happens after the verdict is reached?

In this episode of Media Beat, Raising America anchor Kyra Phillips tells TVNewser’s managing editor Chris Ariens about the opportunity and the challenge presented by the network’s coverage of the Arias trial. “I want to say to them, ‘OK, I get it. I understand you’re interested in this. OK, we can give you some of that. We can continue to give you that. But also give me a chance to show you another way that we do TV, another way that we do news.”

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

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Lori Greiner knows firsthand the power of Oprah Winfrey to sell product.

In part two of our conversation with Greiner, the “Queen of QVC” and regular on ABC’s Shark Tank tells SocialTimes editor Devon Glenn what happens when one of your products makes the list of Oprah’s favorite things, how every inventor thinks they have the greatest thing in the world and what they need to do to make sure they’re right.

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

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Greiner, known as the “Queen of QVC,” is also a regular on the ABC show Shark Tank where those that have millions listen to pitches from those that have little more than a million dollar idea.

SocialTimes editor Devon Glenn sat down with Greiner to talk about the show, her reign on QVC and if any of the products she’s invested in on Shark Tank have any bite.

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

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And so, our conversation with MDC chief strategist/CP+B chairman Chuck Porter continues. In Part II of our Media Beat interview with Porter, the ad industry vet talks about the agency’s move into Los Angeles and how CP+B helped revamp the Domino’s brand. Porter says that from the beginning, Domino’s was aware that “they had a product problem,” so what was the agency’s message to the pizza chain? “Let’s be transparent.”

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part III of our chat with Porter tomorrow.

Part I | Monday: Chuck Porter on MDC’s Acquisition Strategy and Life with Miles Nadal

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One: he worked for people he could learn from, namely legendary fashion stylist and editor Polly Mellen. (“She taught me what it was like to have a passion for something.”)

And, two, he worked his butt off. “I won’t put stock in people who tell me they wanna work in fashion, because they wanna be glamorous. They wanna be famous. They wanna be well known,” he said. “If you wanna be those things, wrong business.”

Part 1: Elle‘s Joe Zee Puts It All on the Line for Sundance Channel
Part 2: Elle‘s Joe Zee Reveals Exactly What a Magazine Creative Director Does

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“I work with all the visuals from cover to cover, so when you read the magazine, whether it’s the model, the celebrity, the styling, the fashion, the photography, all those things come into my play,” Zee explained in our Media Beat interview. “It’s really sort of helping to define a visual signature for the magazine.”

And @mrjoezee gets pummeled with questions daily from women trying to mimic the seemingly effortless style of their favorite celebs. The number one question he gets? No, not that white pants after Labor Day thing — seriously, are we still discussing that?

“I think the biggest question I get all the time is people want my job. How do I do what you do?” said Zee. “I love my job, and it definitely is glamorous after all these years. But there was a lot of years of no glamour to get to that point.”

Part 1: Elle‘s Joe Zee Puts It All on the Line for Sundance Channel
Part 3: How Elle‘s Joe Zee Broke Into Fashion (and How You Can Too)

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For two seasons of Sundance Channel‘s All on the Line with Joe Zee, Elle creative director Joe Zee was part mentor, part professor and part psychologist for struggling fashion designers. But, for Season 3, Zee said it was time to shake things up a bit.

“We had done seasons one and two in New York, and not that it’s tapped out, but it’s time to sort of really grow what the series can be about,” he explained in our Media Beat interview. “And I think West Coast fashion has really sort of evolved in terms of what the importance of it has been in the past few years. And also this is the world I live in. The celebrity culture in America is huge and only getting bigger, and what someone wears on the red carpet, on television, or in the media can ultimately change a struggling designer’s business.”

So, how much does Zee’s on-screen persona align with the real thing? All of it, he says.

“The reality is we do what we do, because I am authentic in that position. I don’t do it because of the cameras. I don’t do it for any heightened drama. I do it because I really believe in it.”

Part 2: Elle‘s Joe Zee Reveals Exactly What a Magazine Creative Director Does
Part 3: How Elle‘s Joe Zee Broke Into Fashion (and How You Can Too)

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Alas, our Media Beat conversation with Translation founder/CEO Steve Stoute has drawn to a close. In our third and final installment, the executive reflects on his early days in the music industry, in which he got his start “where everybody gets their start…in the shower.” Of course, the one-on-one with Stoute wouldn’t be complete without touching on his 15-year relationship with Jay-Z, which includes not only Translation collaboration and music fests such as Made in America, but most recently the logo, ticket and in-game design for the Brooklyn Nets. Regarding working with New York’s newest sports franchise, Stoute says, “How many times in your lifetime are you gonna get a chance to work on a sports team moving into a city from the ground up,” adding, “I take [the Nets project] very seriously…to make sure it’s perfect.”

This and all MediabistroTV productions can also be viewed on our YouTube Channel.

Part I | Monday: Translation’s Steve Stoute on Winning Bud Light: ‘A Sign That the Agency Had Grown Up’

Part II | Tuesday: Translation’s Steve Stoute on Mary J. Blige, Popchips and Advertising Stereotypes

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And so, our conversation with Translation founder/CEO Steve Stoute continues. In Part II of our Media Beat interview with the advertising exec, the prevailing topic is stereotypes in marketing as Stoute touches on the controversial Mary J. Blige Burger King commercial (the fallout of which later “crushed” the singer) as well as Ashton Kutcher‘s Popchips ad that was subsequently pulled. Aside from saying that we’re all perhaps a little too sensitive nowadays, Stoute suggests that next time, BK should have Mary J. “sell a salad.”

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part III of our chat with Stoute tomorrow.

Part I | Monday: Translation’s Steve Stoute on Winning Bud Light: ‘A Sign That the Agency Had Grown Up’

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“Roots was my first audition. The business had exhausted all the normal means of finding professional talent. They’d seen every young, black kid in L.A. who had an agent, and they were beating the bushes,” Burton said in the final installment of our Media Beat interview. “My goal was to graduate with a BFA (a bachelor of fine arts majoring in drama) and move to New York and work on Broadway. I had no aspirations toward television or film work at all. I was a theater baby.”

So, how has he managed to rack up this crazy long list of credits? ”You would be surprised,” he said. “For me, it’s not like I’m making the decisions. It’s just about what the universe brings to me.”

Part 1: LeVar Burton on the Future of Reading Rainbow & Printed Books
Part 2: LeVar Burton: By Not Focusing on Reading, “We’re sacrificing our kids”

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Rich is an executive producer for the show and by far one of the most likable Media Beat guests we’ve had. So, we couldn’t think of a better person to get such an honor. Don’t believe me? Check out the video for yourself.

Part 2: Frank Rich Compares New York Times andNew York Magazine
Part 3: New York‘s Frank Rich Breaks Down 2012 Presidential Election, Talks Media Bias

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In the final segment of our Media Beat interview with Lucky editor-in-chief Brandon Holley, the print vet talked about the explosion of street style, where women can find designer goods (or versions of them) for cheap, and that hot-button issue every magazine editor grapples with: Photoshop.

Sure, a petition against Seventeen has the pub pledging to feature more “healthy, real women,” but is it even possible for a magazine to succeed without airbrushing its models? Uh, no, said Holley.

“I’ve done a bunch of focus groups, and women will constantly say, ‘Why don’t you just put a real person on the cover? I don’t wanna see a celebrity.’ That cover would sell 10 copies,” said Holley. “So, what women say they want and what they want are two different things sometimes. I mean, we do need to show more women with real bodies, absolutely. But I don’t think that should be a dead set rule.”

Part 1: Lucky EIC Brandon Holley on Getting a Magazine Job
Part 2: Brandon Holley Calls Fashion Blogging ‘Most Exciting Thing to Happen in Publishing in Decades’

New Career Opportunities Daily: The best jobs in media.