‘Tis the season of consumer madness. Of people lining up for days outside Best Buy and Circuit City for the chance to spend the equivalent of some countries’ GNP on a PS3. Of people getting into scuffles. Of people getting shot. We expect that. It is, after all, almost Christmas.
But our jaws dropped when we saw a recent “South Park” episode in which Cartman, unable to stand the anticipation of the launch of the Nintendo Wii, freezes himself to, you know, make the time go by faster.
How does a PR agency buy that kind of buzz?
The answer is simple: They don’t.
“The South Park episodes happened completely unexpectedly and on their own — we had no role in that,” Perrin Kaplan, Nintendo of America’s VP of marketing told FBLA.
What they do have a role in is getting normal, showered, employed people to act like morons in anticipation of a toy going on sale. To explain how buzz spills from Ain’t it Cool News to Fit For Kids, Perrin agreed to illuminate the insidious world of brainwashing, er, marketing: