MTV and AP will use “citizen journalists“, which is an idea whose time has come and gone, to cover the elections. How does this differ from Off the Bus?
The Street Team includes a cross-section of MTV’s youth audience including student newspaper journalists, documentary film makers and community organizers. All of California is covered by Carl Brown in the Bay Area, who’s got a very wordy website.
Weekly reports will be presented as video shorts, blogs, podcasts and animation and appear on Think.MTV.com, MTV Mobile, an upcoming WAP site, and 1,800 sites in the AP Online Video Network.
The program is funded by a $700,000 Knight News Challenge grant from the John S. and James L. Knight Foundation.