David Lynch to Direct Perfume Ad for Gucci
Which is the sadder statement?
David Lynch will direct a perfume ad for Gucci.
or
Gucci is owned by Procter and Gamble.
From the press release:
Lynch was selected for his holistic ability as an artist, his professional experience and knowledge, his never-ending research for beautiful images, his use of music and his modernity.
Just splash a little behind your ear.

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