Erik Davis (pictured) has been actively blogging for movie ticketing website Fandango.com since March of 2009. He’s obviously been doing a good job, because this week, he was promoted to contributing editor for the site and appointed managing editor of Movies.com, a sister destination owned by Fandango parent Comcast.
The New York based Davis will continue to report to the Fandango duo of Chuck Walton, editor-in-chief, and Stacie Hougland, executive editor. He will also now have a pair of editors under him for both sites: former Cinematical colleague Scott Weinberg and Moviefone contributor Peter Hall.
“We’re looking forward to starting film conversations online—and offline—in the days, weeks, and years to come,” said Davis, who is attending this week’s Comic-Con in San Diego. “We are expanding upon the content in an effort to change the way we talk and write about movies online.”
The biggest benefit of Davis’ Fandango perch is the traffic produced by the company’s transaction model. The company was responsible for an astonishing 19% of first-weekend U.S. ticket sales for the Harry Potter finale and saw 30 million unique visitors come to its website and mobile device portals in June. At any time, Davis basically has a massive movie audience sitting just one click away.