In a long tradition of making Star Trek movies and having promotions of said movies tied to fast food chains, the new Star Trek film produced by J.J. Abrams to be released the first week of May promises to do the same.

Only this time, the ante has been upped by making the commercials promoting that greasy-gross food a must-see. Yeah, Crispin Porter Bogusky – we’re so on to you.

A nerdy little birdy told FBLA that the Burger King commercials are not only shot on the set of the Enterprise (the ship not the car rental place), they also used the same DP as the actual movie, Daniel Mindel and the same production designer, Scott Chambliss.

The new Star Trek film looks fun. All the crew members are young and better looking than the original cast. Like the Muppet Babies. Aw.