Forget the Shows–Let’s Watch Ads! Firebrand Launches

Firebrand.com is “an online destination to view the best TV commercials”, should anyone feel sad and lonely enough to do so.
It’s the MTV of ads! Firebrand even has
CJ’s (commercial jockeys), the same way MTV had VJ’s, who will contextualize the commercials as art and entertainment.
Where are they finding viewers so challenged as to need TV ads explained to them?
From NBC Universal and Microsoft where art and commerce meet, and commerce stomps art to a bloody pulp. Check out the Facebook group.
(And how much did they pay Marvel for the name? We’re betting $0.00. and not a penny less.)
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