Dead celebrities never get to rest in peace. Elvis has been dead for 30 years and Elvis Presley Enterprises invites America to “Discover Your Inner Elvis” this summer by touring Graceland. Last year, half a million fans toured, and spent $13 million.

Graceland is worth a trip–once. You’ve seen one gilded baby grand, you’ve seen them all.

Tie-ins include:

Elvis on limited edition Reese’s candy. Eat too many and you can discover your outer Elvis.

Elvis impersonators can compete in the “Ultimate Elvis Tribute Artist Contest.”

American Greetings gives us Christmas decorations designed as jukeboxes playing songs as an Elvis image appears on the small screen, as well as audio greeting cards. Thank you very much.

EPE is owned by CKX whose assets also include American Idol and marketing rights for boxer Muhammad Ali.