GOOD‘s mission is first and foremost, to do, well — good. The platform serves to help people learn about the world, live in it better, and accomplish what’s important to them.

So freelancers looking for a byline in the L.A.-based pub should embody ”pragmatic optimism” in their story ideas.  Tailor your pitch to be forward-thinking, creative, and solutions-oriented, said executive editor Ann Friedman.

“We want to pick apart trends and figure out where the opportunities are. We want to use personal stories to illuminate bigger issues. And we want to have fun.”

To find out what Friedman looks for in short, opinion-driven articles or longer reported features, check out How To Pitch: GOOD. [sub req'd]