Since its start as a trade magazine, GQ remains the sophisticated older brother of the lad mag genre. And although editors expect nothing short of poised perfection in all pitches, senior editor Will Welch said they welcome irreverence with no shortage of humor in their front-of-book sections.

“There’s always a need for coverage with a super distinct point of view and the right sense of humor,” Welch said. ”The most immediate thing is for freelancers to show familiarity with the skeleton of our magazine: what the sections are and what the tone of the writing is.”

For contact info for GQ editors and more details on what they consider a perfect pitch, read How To Pitch: GQ. [sub req'd]