Gross Ads Keep ‘Captivity’ From Being Rated

Women’s groups who complained about billboards depicting a woman’s abduction, torture and death tell FBLA today that they feel vindicated by MPAA sanctions against a film company responsible for those Captivity ads.

According to Variety:

Genre banner After Dark Films was slapped with an unprecedented sanction by the Motion Picture Assn. of America on Thursday for posting explicit ads publicizing its horror pic Captivity. The MPAA had previously ruled the ads as inappropriate.

As a result, the MPAA has suspended the ratings process for Captivity and is requiring the horror specialist to clear with the org all further promo materials as well as locations and venues of ad buys.

MPAA has never before required a film company to clear locations and venues of ad buys, and the 30-day suspension of the ratings process casts doubt over whether Captivity will receive a rating before its planned May 18 release.

Earlier: Angelenos About To Be Freed From “Captivity”

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